Full Stack
with Advanced Digital Marketing

Digital Marketing Program through Careerpedia aims at aspirants who want to kickstart their careers and grab techniques to match the trend of marketing with an improved skill set. Entrepreneurs, Marketers who own their business, and employees looking to grow their company’s business have a choice of opting it too.

Full Stack with Advanced Digital Marketing

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720+

Hours of Training

1 : 1

Live Mentoring

4

Live Projects

100%

Job Placement

Course Content

Introduction of Digital Marketing

  1. What is Marketing?
  2. How do we do Marketing?
  3. What is Digital Marketing?
  4. Benefits of Digital Marketing
  5. Digital Marketing Platforms
  6. Traditional Vs. Digital Marketing
  7. Defining Marketing Goals
  8. Latest Digital Marketing Trends
  9. Case Studies of Digital Campaigns

Website designing & Development (WordPress)

  1. Domain
  2. Hosting
  3. WordPress Install
  4. Themes & Plugins
  5. Elementor Webpage Builder
  6. Pre Designed Template
  7. Mobile responsive
  8. Tablet Responsive
  9. Web Responsive

SEO (Search Engine Optimization)

  1. Introduction to Search Engines
  2. How do Search Engines Work?
  3. Google Webmaster Tool (Search Console)
  4. Google Algorithms and Updates (penalties)
  5. Business Analysis
  6. Keyword Analysis
  7. Web Position Analysis
  8. Competition Analysis
  9. On-page Optimization Techniques
  10. Off-page Optimization Techniques
  11. Server-Side Optimization
  12. Black Hat SEO Techniques
  13. Report Generation
  14. Implementation of SEO on a Live Project
  15. SEO Report card layout and Diagnosis Chart Creation

Search Engine Marketing (SEM)

  1. Introduction to Google Ads
  2. Setting up Google Ads Account
  3. Campaign Structure
  4. Keyword Match Type
  5. Bidding Strategies
  6. Ad Guidelines
  7. Ad Extensions
  8. Conversion Tracking
  9. Search Ads Campaign
  10. Display Ads Campaign
  11. Gmail Ads
  12. Video Ads Campaigns
  13. Shopping Ads Campaign
  14. Remarketing Campaign
  15. Mobile Marketing Campaign

Email Marketing

  1. What is Email Marketing?
  2. Why Email Marketing?
  3. Objectives of Email Marketing
  4. How Does Email Marketing Work?
  5. Types of Email Marketing
  6. Tools used in Email Marketing
  7. How to Measure
  8. What is Opt-in what is Double Opt-in
  9. List Creation
  10. List Management
  11. Autoresponders
  12. Email Marketing Report Generation and its Metrics

Social Media Marketing (SMM)

  1. Introduction to Social Media Marketing
  2. Advanced Facebook Marketing
  3. Instagram Marketing
  4. Twitter Marketing
  5. LinkedIn Marketing
  6. Quora Marketing

YouTube Marketing

  1. Introduction to YouTube
  2. What is Video Marketing
  3. Creating Channel on YouTube
  4. Customizing the YouTube Channel
  5. Create Video Marketing Strategy
  6. How to Optimize the Video
  7. Custom Setting in Video
  8. YouTube Engagement Metrics
  9. Increasing Subscriber
  10. How to Use a Playlist
  11. YouTube Analytics

Content Marketing

  1. The Power of Storytelling
  2. The Content Marketing Ecosystem
  3. Building the Framework
  4. Types of content
  5. Planning a Long-term Strategy
  6. Generating Content Ideas
  7. How to Create Content Pillars
  8. Content Promotion
  9. Measuring, Analyzing, Managing
  10. Content Marketing & SEO

Google Analytics

  1. Google Analytics Overview
  2. Google Analytic Account Setup
  3. Audience Overview Report
  4. Active User
  5. Geographic Repost
  6. User Behaviour
  7. Use Flow Report

Copywriting

  1. What is Copywriting?
  2. What Makes Copywriting so Important?
  3. Philosophy of Copywriting
  4. Goal of Copywriting
  5. How to Make Headlines that go Viral
  6. Structures of copy I
  7. Structures of copy II
  8. Formulas: Tried & Tested
  9. Examples from Everywhere
  10. Writer's Block: Busting the Myth!
  11. Conclusion: How to Become the Best Copywriter, Quick!
  12. Bonus: Lessons from the elders

Affiliate Marketing

  1. What Is Affiliate Marketing
  2. Components of Affiliate Marketing
  3. How to Affiliate Marketing Works
  4. How to Become a Merchant
  5. Components of Affiliate Marketing
  6. Affiliate Marketing Tools

Digital Marketing Tools

  1. Keyword Research Tools
  2. Backlink Checking Tools
  3. On-page Optimization Tools
  4. Keyword Position Analysis Tools
  5. Plagiarism Checking Tools
  6. Search Console
  7. Speed Checkers
  8. GT Metrix
  9. Google Analytics
  10. SEM Tools
  11. Twitter Tools
  12. #hashtag Research Tools
  13. Tweet Trend Analysis
  14. Twitter Influencer Marketing
  15. Instagram Marketing Tools
  16. YouTube Marketing Tools to Find the Right Keywords
  17. Social Media Automation Tools
  18. Email Marketing Tools
  19. Affiliate Marketing Tools

Certificates

  1. Google Digital Garage
  2. Google Analytics Certificate
  3. Google ads
  4. Google My Business Certificate
  5. HubSpot SEO Certificate
  6. Facebook Blueprint Certificate

What technologies you will be learning

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We Accelerate Your Progress through Our Innovative Approach

Level 1

Specialized Training

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Through this level we take you to the next step toward your personal & professional goals. The best way to ... understand code is to understand its basics. Make your career with a world class learning experience and conceptually visualized sessions in each module, with a unique approach to each and every concept broken down to the core for you to get a discrete and in-depth understanding.

  • Practise projects

Level 2

The Mind Application

mern stack training

This level makes you question each and every concept, through your own perception leading to a deeper ... understanding, and connecting all the dots of any void that might have been created in the training phase. Our unique approach to this level is to make yourself ask WHAT, WHY and then HOW. This level involves 100+ problem statements curated by mentors who are industry experts.

  • Practise projects
  • 100+ Problem Statements

Level 3

Push you to your limits

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In this level you’ll be pushed to the edge of your limits. Taking the time to learn a new language is always ... challenging. After all, you are learning a language to talk to a computer just as you would learn a language to talk to people in a different country. With that logic, we have curated a capstone project which will make you realize the importance of practicing and being patient at this level.

  • Problem Statements
  • Case Studies
  • Capstone Project

Listen to what our students say

Training feedback
Jagadeesh

With Careerpedia, I had a great learning experience & appreciate their MEAN & MERN STACK development training.

Course feedback
Pooja

The comprehensive curriculum of this course enabled me to comprehend MEAN & MERN stack subject matter more thoroughly.

Full stack feedback of careerpedia
Yaseen

It's been a wonderful journey & I've picked up a lot of new information & skills in areas like backend & frontend development.

Rating & Reviews

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Raj Kumar

Excellent mentorship & guidance.

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Fiaz

Effective lessons & supportive tutors.

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Jamuna

Wonderful educational experience.

FAQs

Is there any installment/Loan option provided?

Yes, the aspirants can take the loan from the bank. Bank assistance is available.

What if I can't continue the course due to some emergency?

If you have taken the offline course, you can shift it to online.In rare cases, if you cannot attend online, you can continue your course with the next batch when available.

How can I register? / What is the admission process?

Call us on 9030924741 or mail us at info@inkprog.com Get shortlisted in the interview and get admission.

Do you Offer Placements?

Yes, 100 percent placement assistance is provided.

Is there any eligibility criteria for internships?

Yes, you have to meet the following eligibility criteria for internships. Minimum 90 percent of attendance Score 75% or more in all the assessments

Is this course only for graduates?

NO, this course is available for everyone who wants to learn new skill and grow.

Does careerpedia guarantee me a job?

No, We will make you ready from all aspects and land you in your dream job.

100+ partnered companies

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Content Curated by industry experts from

Industry Projects

Website Design

Types of Themes

Using plugins in site

Adding widgets to the site

SEO

On Page Optimization

Off Page Optimization

Technical SEO & Local SEO

Search Network

Search Term

Keywords Research

Negative Keywords

Display Network

Bidding strategy

Audience Targeting

Re-marketing

Facebook Ads (SMM)

Campaign Objective & Goals

Audience Targeting

Re-marketing

Google Analytics

Active Users

User Behaviour

Geographic Report

Fee and Payment

1,49,999 INR

Inclusive of all Taxes

Fee refund if the candidate does not secure a job or internship from 3 to 8 months after completing the course certification

EMI option available

Terms & Conditions Apply

A product of   INKPROG

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