Full Stack
with Advanced Digital Marketing
Digital Marketing Program through Careerpedia aims at aspirants who want to kickstart their careers and grab techniques to match the trend of marketing with an improved skill set. Entrepreneurs, Marketers who own their business, and employees looking to grow their company’s business have a choice of opting it too.
Full Stack with Advanced Digital Marketing
720+
Hours of Training
1 : 1
Live Mentoring
4
Live Projects
100%
Job Placement
Course Content
Introduction of Digital Marketing
- What is Marketing?
- How do we do Marketing?
- What is Digital Marketing?
- Benefits of Digital Marketing
- Digital Marketing Platforms
- Traditional Vs. Digital Marketing
- Defining Marketing Goals
- Latest Digital Marketing Trends
- Case Studies of Digital Campaigns
Website designing & Development (WordPress)
- Domain
- Hosting
- WordPress Install
- Themes & Plugins
- Elementor Webpage Builder
- Pre Designed Template
- Mobile responsive
- Tablet Responsive
- Web Responsive
SEO (Search Engine Optimization)
- Introduction to Search Engines
- How do Search Engines Work?
- Google Webmaster Tool (Search Console)
- Google Algorithms and Updates (penalties)
- Business Analysis
- Keyword Analysis
- Web Position Analysis
- Competition Analysis
- On-page Optimization Techniques
- Off-page Optimization Techniques
- Server-Side Optimization
- Black Hat SEO Techniques
- Report Generation
- Implementation of SEO on a Live Project
- SEO Report card layout and Diagnosis Chart Creation
Search Engine Marketing (SEM)
- Introduction to Google Ads
- Setting up Google Ads Account
- Campaign Structure
- Keyword Match Type
- Bidding Strategies
- Ad Guidelines
- Ad Extensions
- Conversion Tracking
- Search Ads Campaign
- Display Ads Campaign
- Gmail Ads
- Video Ads Campaigns
- Shopping Ads Campaign
- Remarketing Campaign
- Mobile Marketing Campaign
Email Marketing
- What is Email Marketing?
- Why Email Marketing?
- Objectives of Email Marketing
- How Does Email Marketing Work?
- Types of Email Marketing
- Tools used in Email Marketing
- How to Measure
- What is Opt-in what is Double Opt-in
- List Creation
- List Management
- Autoresponders
- Email Marketing Report Generation and its Metrics
Social Media Marketing (SMM)
- Introduction to Social Media Marketing
- Advanced Facebook Marketing
- Instagram Marketing
- Twitter Marketing
- LinkedIn Marketing
- Quora Marketing
YouTube Marketing
- Introduction to YouTube
- What is Video Marketing
- Creating Channel on YouTube
- Customizing the YouTube Channel
- Create Video Marketing Strategy
- How to Optimize the Video
- Custom Setting in Video
- YouTube Engagement Metrics
- Increasing Subscriber
- How to Use a Playlist
- YouTube Analytics
Content Marketing
- The Power of Storytelling
- The Content Marketing Ecosystem
- Building the Framework
- Types of content
- Planning a Long-term Strategy
- Generating Content Ideas
- How to Create Content Pillars
- Content Promotion
- Measuring, Analyzing, Managing
- Content Marketing & SEO
Google Analytics
- Google Analytics Overview
- Google Analytic Account Setup
- Audience Overview Report
- Active User
- Geographic Repost
- User Behaviour
- Use Flow Report
Copywriting
- What is Copywriting?
- What Makes Copywriting so Important?
- Philosophy of Copywriting
- Goal of Copywriting
- How to Make Headlines that go Viral
- Structures of copy I
- Structures of copy II
- Formulas: Tried & Tested
- Examples from Everywhere
- Writer's Block: Busting the Myth!
- Conclusion: How to Become the Best Copywriter, Quick!
- Bonus: Lessons from the elders
Affiliate Marketing
- What Is Affiliate Marketing
- Components of Affiliate Marketing
- How to Affiliate Marketing Works
- How to Become a Merchant
- Components of Affiliate Marketing
- Affiliate Marketing Tools
Digital Marketing Tools
- Keyword Research Tools
- Backlink Checking Tools
- On-page Optimization Tools
- Keyword Position Analysis Tools
- Plagiarism Checking Tools
- Search Console
- Speed Checkers
- GT Metrix
- Google Analytics
- SEM Tools
- Twitter Tools
- #hashtag Research Tools
- Tweet Trend Analysis
- Twitter Influencer Marketing
- Instagram Marketing Tools
- YouTube Marketing Tools to Find the Right Keywords
- Social Media Automation Tools
- Email Marketing Tools
- Affiliate Marketing Tools
Certificates
- Google Digital Garage
- Google Analytics Certificate
- Google ads
- Google My Business Certificate
- HubSpot SEO Certificate
- Facebook Blueprint Certificate
What technologies you will be learning
We Accelerate Your Progress through Our Innovative Approach
Level 1
Specialized Training
Through this level we take you to the next step toward your personal & professional goals. The best way to ...
- Practise projects
Level 2
The Mind Application
This level makes you question each and every concept, through your own perception leading to a deeper ...
- Practise projects
- 100+ Problem Statements
Level 3
Push you to your limits
In this level you’ll be pushed to the edge of your limits. Taking the time to learn a new language is always ...
- Problem Statements
- Case Studies
- Capstone Project
Listen to what our students say
Jagadeesh
With Careerpedia, I had a great learning experience & appreciate their MEAN & MERN STACK development training.
Pooja
The comprehensive curriculum of this course enabled me to comprehend MEAN & MERN stack subject matter more thoroughly.
Yaseen
It's been a wonderful journey & I've picked up a lot of new information & skills in areas like backend & frontend development.
Rating & Reviews
Raj Kumar
Excellent mentorship & guidance.
Fiaz
Effective lessons & supportive tutors.
Jamuna
Wonderful educational experience.
FAQs
Is there any installment/Loan option provided?
Yes, the aspirants can take the loan from the bank. Bank assistance is available.
What if I can't continue the course due to some emergency?
If you have taken the offline course, you can shift it to online.In rare cases, if you cannot attend online, you can continue your course with the next batch when available.
How can I register? / What is the admission process?
Call us on 9030924741 or mail us at info@inkprog.com Get shortlisted in the interview and get admission.
Do you Offer Placements?
Yes, 100 percent placement assistance is provided.
Is there any eligibility criteria for internships?
Yes, you have to meet the following eligibility criteria for internships. Minimum 90 percent of attendance Score 75% or more in all the assessments
Is this course only for graduates?
NO, this course is available for everyone who wants to learn new skill and grow.
Does careerpedia guarantee me a job?
No, We will make you ready from all aspects and land you in your dream job.
100+ partnered companies
Content Curated by industry experts from
Industry Projects
Website Design
Types of Themes
Using plugins in site
Adding widgets to the site
SEO
On Page Optimization
Off Page Optimization
Technical SEO & Local SEO
Search Network
Search Term
Keywords Research
Negative Keywords
Display Network
Bidding strategy
Audience Targeting
Re-marketing
Facebook Ads (SMM)
Campaign Objective & Goals
Audience Targeting
Re-marketing
Google Analytics
Active Users
User Behaviour
Geographic Report